
Growing great relationships leads to the best in life and in business. Welcome to Admiral: The Visitor Relationship Management Company.
The AI-powered platform helping Publishers grow Visitor Relationships and Revenue via easy to use, powerful, marketing automation.
MEASURE - Free revenue & adblock analytics
RECOVER - Full spectrum adblock recovery
CONSENT - Privacy consent management, plus PUR Pay-or-Consent
TRANSACT - Paywalls, paid subscriptions, & donations
CONNECT - First-party data collection & monetization
CONVERT - Grow email, regwalls & revenue w/journey shaping
EXTEND - Extend visitor journeys, growing pageviews & revenue
COPILOT - AI-powered Visitor Copilot™ w/answers from site content



Relationships drive revenue growth. The stronger the relationship with your visitors, the more value flows from each visit.
Good relationships start with great communication. Admiral provides publishers with the industries best marketing automation platform.
Admiral helps you execute each of the relationship, copyright access control and revenue goals below, and unlocks multiplier effects across the full visitor relationship and revenue yield curve.
Origin story: Why every publisher needs VRM.
One tag to install. One vendor to manage. One consistent visitor experience.

The leading adblock revenue recovery solution for publishers.
Adblock detection, DMCA copyright access control, revenue recovery, and detailed adblock analytics.
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Grow pageviews and revenue from the traffic you already have.
Admiral Extend uses AI and real-time behavioral signals to identify when visitors are likely to leave, then guides them to the next-best content or destination—turning would-be exits into longer, more valuable sessions.

Paid Subscriptions, Paywalls & Donations
Grow reader revenue with AI-enhanced paywalls, paid subscription management, and donation pages.
Admiral VRM: the industry's best value subscription management platform.

Build visitor trust while simplifying privacy compliance.
Manage privacy & consent settings in compliance with GDPR, CCPA, and more with Admiral Consent Management Platform (CMP).

Shape Visitor Journeys to Higher-Value Actions
Admiral Convert helps publishers proactively guide visitors toward the next-best action—turning anonymous traffic into known audiences, deeper engagement, and more valuable visitor relationships.

Turn your content into a conversation—and AI into a new visitor channel.
Admiral Visitor Copilot brings conversational AI directly onto your site, helping visitors ask questions, discover content, and explore more deeply while keeping the audience relationship on your property.

Turn Visitor Data Into Audience Intelligence
Admiral Connect helps publishers collect, unify, segment, and activate first-party visitor data—building a richer understanding of audiences that can power better experiences, targeting, and revenue.

One Platform for the Entire Visitor Relationship
Admiral Visitor Relationship Management (VRM) brings your audience growth, engagement, data, and revenue strategies together—so every visitor interaction can build toward a stronger relationship and greater lifetime value.
I was surprised to see how much just one of our sites (WRAL.com) was losing to adblockers. We are now recovering thousands of dollars in what were once ad-blocked impressions by installing a single tag.
It's super easy, and the support I get from Admiral's Customer Love team is great, super responsive.
Admiral VRM delivers true, incremental revenue we were not getting, with minimal lift. It’s almost found money.
The Admiral VRMbot helped Inven Global deploy a quick, low code element that gives our readers easy access to their accounts and subscription. This took the load off our dev team.
We found that Admiral’s VRM platform worked for us. It was a light lift on the tech side. You have to find a partner that you can work well with, that is responsive, that will do things for you, and for us that is Admiral.