Content Marketing Manager
Position Overview:
We are seeking a strategic and creative Content Marketer to join our marketing team. The ideal candidate will be responsible for developing and executing content strategies to drive brand awareness, engage our target audience, and ultimately generate leads and sales. Proven writing skills are a must, as the role demands crafting compelling narratives and persuasive messaging. This role requires a strong storyteller with a deep understanding of content marketing best practices and a passion for creating high-quality, impactful content.
Responsibilities:
- Content Strategy, Planning, and Production: Develop and execute a comprehensive content strategy aligned with marketing and business goals. Identify target audience personas, conduct keyword research, map out content topics and formats to address client needs, and create, edit, and publish content that fulfills the strategy.
- Content Creation: Create a wide range of content assets including blog posts, articles, whitepapers, case studies, eBooks, infographics, videos, webinars, and social media posts. Collaborate with internal subject matter experts and external influencers to generate compelling content that showcases our expertise and resonates with our audience.
- SEO and Content Optimization: Optimize content for search engines to improve visibility and drive organic traffic. Conduct keyword research, optimize on-page SEO elements, and incorporate relevant keywords and phrases into content to improve search rankings and attract qualified leads.
- Content Distribution and Promotion: Develop distribution plans to maximize the reach and impact of content across various channels including our website, blog, social media, email newsletters, and third-party platforms. Leverage social media, email marketing, influencer partnerships, and other tactics to promote content and amplify our brand message.
- Performance Analysis and Optimization: Monitor and analyze the performance of content initiatives using analytics tools such as Google Analytics, Google Search Console, SEMrush, and HubSpot. Track key metrics such as website traffic, engagement, conversion rates, and lead generation. Use insights to iterate on content strategies and optimize performance over time.
- Content Calendar Management: Manage a content calendar to ensure a consistent cadence of content production and publication. Coordinate with internal stakeholders to plan content themes, deadlines, and distribution schedules. Stay organized and proactive in managing deadlines and deliverables.
Qualifications:
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Bachelor's degree in Marketing, Communications, Journalism, or related field. Advanced degrees or relevant certifications are a plus.
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Proven experience in content marketing, preferably in the SaaS or technology industry.
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Strong writing and editing skills with the ability to craft clear, concise, and engaging content for diverse audiences.
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Knowledge of SEO best practices and experience optimizing content for search engines.
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Familiarity with content management systems (CMS) such as WordPress, Hubspot, or Drupal.
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Proficiency in using analytics tools to track and measure content performance.
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Creative thinker with a strategic mindset and a passion for storytelling.
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Excellent project management and organizational skills with the ability to multitask and prioritize effectively in a fast-paced environment.
Benefits:
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Competitive salary and performance-based incentives
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Comprehensive health benefits package
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Flexible work environment with remote work options
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Opportunities for professional development and growth
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Collaborative and inclusive company culture with team-building activities and social events
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Join our team and be part of a company that is shaping the future of publishing through innovative technology and compelling storytelling.
To apply for the position, please submit your resume and portfolio showcasing your relevant experience and examples of your work to michael@getadmiral.com
Admiral is an equal-opportunity employer and welcomes candidates from diverse backgrounds.
About Admiral
We are The Visitor Relationship Management (VRM) Company. Admiral helps thousands of digital publishers worldwide grow visitor relationships and revenue via AI-driven visitor journeys that solve several monetization challenges digital publishers face. Admiral’s SaaS platform includes:
- Adblock revenue recovery
- Privacy & Consent Management
- Paid subscriptions, memberships, paywalls, donations, micro-payment programs
- Email acquisition
- Growing social media audiences
- Site registration for building 1st party relationships
Described as “marketing automation for publishers”, Admiral is committed to saving the free Internet, one publisher at a time, and in the process, we’re helping redefine the Internet’s core business model for generations to come.
